An Amazon chrome Extension you can trust

How we work: Conscious Choice follows a simple process to higlight the ratings of your product. We check your product or brands details in real time and predict a score on the goodness of this product.

The Ratings

Total Rating : The total rating is calculated on the basis of the emphasis on how good this product is for People, the Planet, and Animals.

Planet Rating : The brand's resources and waste management policies. Its emphasis on carbon emissions, chemical product usage and disposal.

People Rating : The brands emphasis on Policies related to Child labor,gender equality,worker safety,freedom of association and Payment of living wage.

Animal Rating : We track the the brand's Animal Welfare policies and their animal welfare policies!

The Science behind it

We based our prediction model to compute your Amazon product ratings on the platform provided by Good on You

Good on You provides a comprehensive list of dataset with the scoring of a brands sustainability index based on their manufacturing, employment and shipping practices.

How to use Conscious Choice

  • Install the chrome extension via this
  • On your URL search bar, pin the Amazon Ratings extension so that it is now visible on the URL bar.
  • Go to https://www.amazon.com/
  • Do not do this on incognito mode for testing purposes
  • Type in a product name on the search bar and go to the product page
  • Important: Wait for the product to completely finish loading
  • Click on the green Amazon rating extension Icon and wait for about a minute for the rating to compute. An external popup will open that scrapes the data. This is normal.